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Video Game Marketing

Video Game Marketing

You used to be a team leader at a video game company. That company had created dozens of games over the last number of years. But suddenly they had a huge success, creating a game that was downloaded, for free, by millions of people – it was an instant sensation. People were clamoring to buy commercial products (toys, plushies, calendars, and others) based on the characters in the game, but the company had no plan for such an event, and as such lost millions of dollars in potential commercial sales.

Now, you’ve been hired on at a different video game development company. Based on these facts, craft a story to convince your new employer that your company must invest in a new type of team in order to make the most of any sudden success.


  1. You previously worked at Acme Smart Phone Games (ASPG). They created Wittle Pig, a tremendously successful video game. You were part of that team. The popularity of the game soared, and people were asking to buy commercial products based on the characters. No one at the company had any idea how to get products developed and available for customers. By the time they got some products out for sale, the popularity of the game had faded, and they didn’t sell very much.
  2. Your new employer has a team of 50 app developers, and a small marketing department that is located in a different building. Their job is mostly to get the finished games available on Android and IOS, and buy advertisements to solicit downloads.
  3. Your company has not yet sold any commercial products for any games, though they have some nice company T-shirts with your own fun cartoon character logo.

Now, think about how you could use these facts to inform, educate and inspire your leadership. How can you convince them to restructure your current team in a way that anticipates success and prepares to commercialize your first, and subsequent, successful gaming apps?



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Preview YouTube video The unbreakable laws of storytelling

The unbreakable laws of storytelling

Expert Answer Video Game Marketing

Video Game Marketing
Sample Solution Video Game Marketing


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