The Power of Social Media
Social media platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.
Please deeply talk about how social media can affect hospitality business.
I have note provide for your information, please use a lot from it.
Two pages, double space, times new roman, 12 font.
Thank you.
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The Power of Social Media Social media platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. Social media platforms have more than three billion active monthly users 83% of consumers take action because of trusted social media recommendations Why Social Media For Business – The First In & Last Out of customer experiences – Data-Driven, allowing optimization of creative and strategy in real time Fast, focusing on speed-to-market and serendipitous social opportunities Influential, through storytelling and influencer marketing Social-First, prioritizing thumb-stopping and first-to-market creative opportunities – The Protector of the Brand, through best-in-class social listening technology and crisis mitigation Creating a Content Strategy Telling a story About the right thing At a right time Strategy VS Tactics Strategy: Plan the WHY Tactics: Execution the HOW Strategy and tactics are both how you will achieve your goals and objectives What does Success Look like? Set A Clear Objective – Brand Awareness (Discover More, Learn More) – Conversion (Buy tickets, Reservations) Key Performance Indicators The success of campaigns can be measured through: – Overall reach or engagement ◼ Shares, comments, shares, views – Fan acquisition and engagement ◼ How do we increase shares to generate over increase in followers? – Click-through ◼ How do we stimulate sales or website referral traffic? Customer Care 70% of millennial consumers are influenced by the recommendations of their peers in purchasing PLATFORM STRATEGY Facebook Reigns supreme in daily active users (1-4 billion) Showcases brand information without user having to navigate to DMP Episodic, event listings and groups Content should be humanizing, inciting shares and engagement Instagram Fastest growing U.S. social platform at 1 billion active daily users (500 million stories users) Aesthetics take priority, platform should visually represent the brand Instagram stories show case behind-the-scenes, real time events. Quality over quantity Identifiers include appropriate geotagged relevant handles Hashtags should be limited and serve one purpose discoverability Twitter 500 million tweets sent daily Microblogging news and social platform Where the world comes to talk Just because you have 280 characters doesn’t mean use it Community conversations, fundraising, events, updates Content needs to be relevant and timely and scrolled through with ease What else? WeChat, Pinterest, YouTube, Snapchat, LinkedIn, Reddit Traditional Marketing talks at people content marketing talks with them Beat the Algorithm with Good Content – Avoid repurposing traditional marketing assets. Should never look like and AD. – – Be relatable Create purpose – add value to your consumer’s lives ◼ Tips & Tricks ◼ How To’s ◼ Share relevant articles ◼ Find moments or holidays that align with your brand Leverage “User-Generated Content” Optimize content per platform Focus on quality, never quantity Drive awareness around my attraction Culturally relevant brand moments Real Time Engagement – Inspires brand love and positive sentiment for long lasting advocacy Expands reach to new and diverse customer markets Creates earned media opportunities to extend brand impact beyond digital and social media verticals Creating Inspiration
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