Storybook for Marketing, writing homework help

+44 222 444 1122

Give us a call

11 Vancouver St, London

Get direction

Storybook for Marketing, writing homework help

Select a current product or service with which you are familiar COLGATE TOOTHPASTE. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product.

Review the current marketing mix including the communication channels used. 

Part 1

Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:

  • Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).
  • Recommend a new marketing mix strategy based on any weakness(es) you discovered.
  • Examine the company’s current positioning strategy.
  • Determine whether or not to change that strategy.
  • Identify any considerations to be used when building or maintaining the brand or customer loyalty.
  • Evaluate the target audience’s use of and belief in the distribution channels and/or communication channels used.

Part 2

Create a storyboard, print ad, or a radio or video commercial for the product featuring your new marketing mix. Video or audio options should be 30-60 seconds and storyboards 5-8 slides.

Use an app or program such as Movenote®, Knovio®, Presentme®, or another video recording application if selecting the video option. Storyboards can be created using Microsoft® PowerPoint®.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Description: https://www.studypool.com/img/discuss/honorcode-new.png

OUR ORDER DATABASE

With over 10 years in the online academic market, we have accumulated thousands of previously completed questions and answers across the globe. You can gain access to them for a very small fee.

Want to complete your own work?