Project 3 incorporates the skills and strategies that you have developed over the last two ENC 1102 projects. More specifically, prior to this assignment, you have selected a non-engaged stakeholder, drawn on the credible sources of the research you have conducted in the past two projects, recognized the rhetorical choices stakeholders made in designing images that best represented their goals, and created substantial content by answering guiding questions. You are now ready, in Part 2, to construct the intermediate draft of your multimodal argument.

Part 2 asks you to create a multimodal argument that aims (1) to educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) to engage this audience by convincing them that they should care about this issue, and (3) to empower the audience to agree to your call to action.

You’ll construct this multimodal argument by combining two or more channels or systems of communication that include (1) writing text as argument (2) incorporating static images, and (3) connecting a dynamic visual or auditory component via a hyperlink.

Together, in one unified multimodal argument, all three communication modes will (1) educate an audience of non-engaged stakeholders about the topic you have been exploring, (2) engage this audience by convincing them that they should care about this issue, and (3) empower the audience to advance your cause by taking action in some defined way.

More specifically, your multimodal argument requires

1. a textual construction that includes linguistic and spatial constructions in the writing of a 1,000 – 1,200-word essay that incorporates compelling and persuasive evidence that supports your thesis;
2. a visual component, which strategically integrates a total of two static images (photograph, diagram, infographic, graph, map, and/or drawing) that support your argument in important ways. Vary the type of static visuals to avoid including two of the same type;
3. one dynamic media component via a hyperlink of an appropriate word or phrase that intentionally merges a single video or podcast of two minutes or less into your multimodal argument in meaningful ways.

YOUR MULTIMEDIA ARGUMENT

You should think of your multimodal argument as more than the static words on a printed page. Rather, embrace your multimodal argument as a balance of thoughtful static and dynamic images and words, as a balance of text and visualization.

Your purposeful incorporation of media compels you to make rhetorical choices as to the type of media to use, the ways in which the media will educate, engage, and/or empower your audience, and the location of where the media will work best in the multimodal argument to enhance, unify, supplement, and/or complement your text. As you recall, in Project 2, you analyzed how a stakeholder’s visual arguments reflected the stakeholder’s goals. In your Project 3 multimodal argument, you now actively assume the stakeholder role as you use effective visual and/or auditory arguments along with written arguments to communicate your message to your non-engaged stakeholder.

Keep in mind that visuals help us to develop ideas in immediate ways, to transcend ideas that blur language barriers, and to understand experiences that language may not be able to convey. Your static and dynamic multimedia will help to guide your audience, convey your message and goals, provide clear emphasis, set a particular tone, build credibility, and help persuade your audience to consider the value of your argument.

Points to remember when using visual images (note: you’re making rhetorical choices for everything you do in your multimodal argument, and guiding your audience is one of those conscious choices):

• Placement of the static images and your one hyperlink are critical to the effectiveness of the multimodal argument. Images should be large enough (but not overpower the text) to be seen clearly, be of good quality/resolution, and be positioned near the text that the images or hyperlink reference. Be aware the relationship between the text and the image should be clear. In other words, you should reference the image in the text in a way that advances why the image matters to the argument being conveyed. Wrap the text squarely or tightly around the image. Label all visuals with a relevant title and caption that explains the argument of the visual.
• Give credit to the original source when using images, including bibliographic information in your Works Cited page. Refer to the required formatting guidelines for citing visuals.
• Introduce your dynamic visual with a hyperlink, which will allow your audience to connect to the video or podcast. Hyperlink an appropriate word or phrase in a sentence of your text that links directly to the dynamic visual. As you referenced your static images in the text, you will also connect the dynamic image or podcast (introduced by your hyperlink) to the larger multimodal argument being conveyed. Reference this source in your Works Cited Page.

At least five credible sources are required for this Intermediate Draft of your Multimodal Argument. You can draw on the relevant research conducted in the last two projects; however, you must include at least 3 new sources that you have not previously used. In addition to these 5 sources, you will document the 3 sources associated with your 2 static visuals and your hyperlink connection.

The following processes will help you to further develop your Part 2 Intermediate Multimodal Argument:

1. Begin with a creative and transparent title that reflects the critical nature of your research topic and your objective to persuade your audience to agree with your call to action.
2. Contextualize your chosen topic in your introduction. Identify the problem related to your topic, let your audience know why your topic is important and why they should care, and include a call to action thesis that concludes what you determine is a reasonable solution to the problem you have conveyed.
3. Provide a progression of ideas/evidence/appeals in a logical and cohesive pattern in the body of your essay, introducing each paragraph with a topic sentence that positions an important point. Follow each topic sentence with supporting evidence from your research to support your claim. Be sure to anticipate your audience’s objections with a meaningful refutation and logically lead your audience to the call to action. Integrate appropriate evidence from your 5 sources, anchoring your ideas with support by the source’s arguments.
4. Integrate a total of two static images, photographs, diagrams, infographics, graphs, maps, and/or drawings, that support your argument in important ways. Vary the type of static visuals to avoid including two of the same types.
5. Include a hyperlink that intentionally connects an appropriate word or phrase to one dynamic media component, which may be a single video or podcast of two minutes or less into your multimodal argument in meaningful ways.
6. Be sure to use clear transitions as you move from point to point.
7. Provide source citations according to the required guidelines.
8. Write a conclusion that highlights your major points and provides realistic forward-thinking ideas for future research/action.
9. Include a Works Cited page
10. Proofread your Part 2 intermediate Multimodal Argument.
11.  

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[Last Name] 1 Advertisement Effects in Children Impacts that advertisement has on children has been seen as one of the major concerns in the surest century. The concern that comes out is when children have access to advertisement media, particularly those that are found in schools. The use of children in advertising has become a trend in advertisement of various service and products by different companies. For example, various advertisements on You Tube have and other internet search engines have demonstrated the use of kids in advertising products, particularly those meant for use by kids. The occurrence and spread of children advertisement has been on a rise to the extent that parents find it hard to control their kids because they can do it. It even makes it worse to find that kids are not capable of differentiating an advert from a program meat to entertain people. In fact, they have become addictive to adverts and any entertainment programs. Despite the fact that children are becoming difficult to control when it comes to getting involved in advertisement, parent remain the most responsible people to ensure that they protect their children from detrimental advertisement such as those that can deteriorate their moral behavior. For parents to protect their children from damage by harmful advertisements, they ought to understand that watching TV and any other media forms exposes them to advertisements. Other than having negative effects on the behavior of children, some advertisements meant for commercial purposes have positive impact on kids’ behavior. An instance is where some companies incur the cost of warning kids against the use of a product like alcohol when they have not attained the age of using the product. Also, some adverts provides with information about the dangers of driving under the influence of drugs such as alcohol. On the other hand, other companies advertise their products with an aim of making sales without keeping in mind [Last Name] 2 their health. These companies see children as the easiest target since they know that children are easily trapped by what is being advertised-they easily buy advertised products than adults. Due to their nature, kids are influential members of the family in terms of purchasing advertised services or products. Violence can be one of the effects that children scan display in case they are not bought items being advertised. Some advertised products such as junk food can result to obesity to kids due to high consumption that is brought by advertisement. Depression is another impact that kids can undergo particularly when adverts relate consumption of the advertised products with happiness and joy. Due to these impacts, parents should make efforts to protect their children without giving room for these negative impacts to dominate their lives. Keeping in mind the above mentioned negative effects advertisement can have on children, parents should make efforts to reduce the consumption of advertisement media that make children have access to various advertisements. They should reduce the time their kids spend on using advertisement media such as TV, internet search engines such as You Tube, interment games, and other media. So, for the safety of kids, their parents should be regularly checking up on them to ensure that the content they are subjected to is not detrimental to their health as well as their safety. Another way parents can reduce consumption of advertisement media is by encouraging them to do physical exercise and doing sports at their free time. Parents should avoid where possible to depend on organizations or the government to utilize kids in making advertisements in promoting their products. Having strict control of the use of advertisement media by kids reduces the number of exposure to the commercials treat can negatively affect them in many ways as discussed above. [Last Name] 3 Stakeholders • American Psychological Association • First Focus • Youth Today [Last Name] 4 • Parents [Last Name] 5 Works Cited “Impact of Media Use on Children and Youth.” Paediatrics & Child Health, Pulsus Group Inc, 2003, www.ncbi.nlm.nih.gov/pmc/articles/PMC2792691/. Accessed 25 Mar. 2018. “WHY ADVERTISING IS BAD FOR CHILDREN.” Http://Alana.org.br/WpContent/Uploads/2014/08/Why-Advertising-Is-Bad-for-Children.pdf, 2009, pp. 1–70. Accessed 25 Mar. 2018. “Why to Limit Your Child’s Media Use.” HealthyChildren.org, 5 Oct. 2016, www.healthychildren.org/English/family-life/Media/Pages/The-Benefits-of-Limiting-TV.aspx. Accessed 25 Mar. 2018.
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