Must use citation from Chapter 14 from this Book : https://b-ok.cc/book/3413317/3a3ecb

2 full pages, word count at least 650

Writing instruction:

Overview: In this study, we will apply our understanding of the unique challenges of developing the retail marketing mix by observing and analyzing retail marketing activities at a local retail store. Background: Assume you are part of a marketing consulting team, and your task is to develop a competitive analysis for your (hypothetical) client’s store. You will start your competitive analysis with something that Mark Cuban affectionately (but somewhat unfairly) calls “real marketing”. You will be visiting a competing

retailer (an actual store) to take a look at how they apply the retail marketing mix at their store, and then sharing that information with your hypothetical client. Visiting competing retailers to observe their activities is something that new startups and large corporations engage in, and you will find that it is relevant to a good competitive analysis, as well as to a basic understanding of marketing topics. Assignment:

1. 1) Visit a retail store of choice, preferably a store that is not busy and has a broad variety of products easily viewed and accessed.
2. 2) Find a manager and explain to them that you are doing an assignment for Marketing 330 at NCU and that you will be taking some digital photos of shelves of products (and that you will definitely not take any photos of customers), strictly for the purposes of the assignment and will not use the photos for any other purposes.

· If the manager does not allow photos, try another store. As a last resort you may use stock photos found online (make sure to cite your sources), although I highly recommend using your own photos if at all possible so that they match your observations.

1. 3) Observe the retail presentation strategy (one of the 6 Ps of the retail marketing mix), and consider all factors relating to the presentation strategy. Snap related photos.
2. 4) Choose two other strategies from the retail marketing mix (6 Ps), and make in-depth observations of those two retail strategies as applied in the store. Take related photos.
3. 5) Make an assessment of what you have observed, including who you assess the target customer(s) to be, and whether or not this store is successfully applying the retail marketing strategies you observed.
4. 6) Compile your assessments into a 2-page or 3-page report on the “Retail Marketing Strategy of [Store]”. Format your paper as:
   1. Introduction – overviewing the strategies you observed, the store you visited (including address), the time and date of visit, and the assumed target segment(s) the store attracts
   2. Presentation Strategy – summarizing your observations, discussing effectiveness of the strategy, with photo(s)
   3. Two Other Strategies – summarizing your observations, discussing effectiveness of the strategy, with photo(s)
   4. Conclusion – overall assessment of this store’s retail marketing effectiveness, including suggestions for improvement

· Cite your own photos à put your citation directly under each photo (not as a reference or footnote), and cite it like this: [Photo 1. Cereal Aisle, Walmart in Eugene, OR. November 1, 2018.]

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UNFORMATTED ATTACHMENT PREVIEW

Grading criteria Submitted by deadline On time 2points INTRODUCTION – Very Clear presents clear 3points information on the store clearly showing why that store was selected for observation, presents target segment(s) for the store Satisfactory 2points PRESENTATION STRATEGY summarizes observations, expresses why or why not the presentation strategy is effective Well developed, supporting the purpose and conclusions of the assignment 3points Satisfactory 2points OTHER TWO SELECTED STRATEGIES WITHIN RETAIL MKTG MIX summarizes observations, expresses why or why not these strategies are effective Well developed, supporting the purpose and conclusions of the assignment 3points Satisfactory 2points CONCLUSION Very strong presents concepts of 3points retail marketing, presents at least one logical suggestion for improvement Satisfactory 2points PHOTOS – are clear, related to observed and discussed ideas, and include cited source (even if it is your original photo) FORMAT – applies business document format, is free of spelling and grammar errors, uses proper APA citations for info sources used (if any), applies language appropriate for a 300-level business course Very Well Matched with Observations + Proper APA Citations Below Photos 3points Satisfactory 2points OL ADP MKTG330 Marketing [Veach] OL MKTG330 Field Study Assignment: Retail Marketing Field Study Overview: In this study, we will apply our understanding of the unique challenges of developing the retail marketing mix by observing and analyzing retail marketing activities at a local retail store. Background: Assume you are part of a marketing consulting team, and your task is to develop a competitive analysis for your (hypothetical) client’s store. You will start your competitive analysis with something that Mark Cuban affectionately (but somewhat unfairly) calls “real marketing”. You will be visiting a competing retailer (an actual store) to take a look at how they apply the retail marketing mix at their store, and then sharing that information with your hypothetical client. Visiting competing retailers to observe their activities is something that new startups and large corporations engage in, and you will find that it is relevant to a good competitive analysis, as well as to a basic understanding of marketing topics. Assignment: 1) Visit a retail store of choice, preferably a store that is not busy and has a broad variety of products easily viewed and accessed. 2) Find a manager and explain to them that you are doing an assignment for Marketing 330 at NCU and that you will be taking some digital photos of shelves of products (and that you will definitely not take any photos of customers), strictly for the purposes of the assignment and will not use the photos for any other purposes. · If the manager does not allow photos, try another store. As a last resort you may use stock photos found online (make sure to cite your sources), although I highly recommend using your own photos if at all possible so that they match your observations. 3) Observe the retail presentation strategy (one of the 6 Ps of the retail marketing mix), and consider all factors relating to the presentation strategy. Snap related photos. 4) Choose two other strategies from the retail marketing mix (6 Ps), and make in-depth observations of those two retail strategies as applied in the store. Take related photos. 5) Make an assessment of what you have observed, including who you assess the target customer(s) to be, and whether or not this store is successfully applying the retail marketing strategies you observed. 6) Compile your assessments into a 2-page or 3-page report on the “Retail Marketing Strategy of [Store]”. Format your paper as: a. Introduction – overviewing the strategies you observed, the store you visited (including address), the time and date of visit, and the assumed target segment(s) the store attracts b. Presentation Strategy – summarizing your observations, discussing effectiveness of the strategy, with photo(s) · c. Two Other Strategies – summarizing your observations, discussing effectiveness of the strategy, with photo(s) d. Conclusion – overall assessment of this store’s retail marketing effectiveness, including suggestions for improvement Cite your own photos à put your citation directly under each photo (not as a reference or footnote), and cite it like this: [Photo 1. Cereal Aisle, Walmart in Eugene, OR. November 1, 2018.]

Tags: marketing strategy branding Marketing management promotion strategy Retail Marketing

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