MT2 – Vision, Mission, Values, and Strategy and Strategic Purpose and Strategic Coherence
[NOTE: The subjects mentioned below in each Main Topic are suggestions only; you are free to explore any area of the Main Topic that interests you, particularly if there is some direct application of the MT to your present or past business experience]
Directions: PLEASE respond to this in a perspective that shows you have real world experience in these topics. Talk about this in a Marketing Agency Perspective.
MT2 – Vision, Mission, Values, and Strategy and Strategic Purpose and Strategic Coherence
Some areas of Vision, Mission, Values; Strategic Purpose and Strategic Coherence to be considered are: Defining Vision and Mission, What Should Vision and Mission Statements Encompass?, Why Vision and Mission Statements are Not Substitutes for Strategy?, Why are Goals and Objectives Important?, The roles of Vision and Mission in determining and Strategic Purpose and Strategic Coherence, Define Strategic Purpose as You Would See It in your Organization (or your SSM Company), How Does an Organization Achieve Strategic Coherence?
Expert Answer: Mission and Vision strategic purpose in marketing agency
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