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The Marketing Mix and SWOT AnalysisDescription: https://edge.apus.edu/messageforums-tool/images/expand.gif?sakai.tool.placement.id=11a91ae0-7c49-4b82-b19f-909757fb2525Hide Full Description

Hi Colleagues,

Answer the following questions.

  1. What is the marketing mix? Ch. 1.1
  2. Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan. Ch. 2.4


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