Please talk about the guest speaker and her lecture. Double spaced two pages. Times new Roman
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UNFORMATTED ATTACHMENT PREVIEW
V PowerPoint ESTABLISHING A SOCIAL MEDIA CONTENT STRATEGY ERICKA KURTZ DIRECTOR OF SOCIAL STRATEGY & INTELLIGENCE PO WHY SOCIAL MEDIA FOR BUSINESS? • The First In & Last Out of customer experiences • Data-Driven, allowing optimization of creative and strategy in real time • Fast, focusing on speed-to-market and serendipitous social opportunities • Influential, through storytelling and influencer marketing •Social-First, prioritizing thumb-stopping and first-to-market creative opportunities · The Protector of the Brand, through best-in-class social listening technology and crisis mitigation PowerPoint F en To THE POWER OF SOCIAL Social media platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales Social media platforms have more than three billion active monthly WE users 83% of consumers take action because of trusted social media rec- ommendations WHAT DOES SUCCESS LOOK LIKE? SET A CLEAR OBJECTIVE • Brand Awareness (Discover More, Learn More) • Conversion (Buy Tickets, Book Reservations) Awareness Consideration Case study or premium content downloads, video engagements, number of comments or questions KEY PERFORMANCE INDICATORS The success of campaigns can be measured through: • Overall reach or engagement Shares, comments, shares, views • Fan acquisition and engagement How do we increase shares to generate an overall increase in followers? • Click-through How do we stimulate sales or website referral traffic? Conversion Number of conversions & ROI per channel/medium/source/campaign Retention conversions per customer & post-conversion opportunits MGM RESORTS INTERNATIONAL Tour WHAT IS A CONTENT STRATEGY? Telling a story about the right thing on the right channel at the right time
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Tags: social media branding strategies Content Strategy guest speaker consumer lives