week 7 discussion — 2 paragraphs …cite work

As your group analyzes the data provided by respondents, think about what you are reporting. What can it be used for?

For our discussion this week, we are going to focus on some failures in Marketing. Some were the direct result of “bad” marketing research or the company disregarding what was reported.

Choose one of the following products to research. Give us a paragraph summary of what happened. Then tell us in a paragraph your thoughts on what you might have done as the decision maker of the company. Link us to your information.

The product choices are:

Colgate Frozen Entrees

Starbucks Mazagran

Wow! Chips

Celery Jell-o

Apple Newton

3D TV

Ford Edsel

Crystal Pepsi

New Coke

Patio Diet Cola

Cosmopolitan Yogurt

Microsoft Zune

The Nook

EZ Squirt Ketchup, Heinz

*If you know of a different product you are interested in, feel free to use that one instead.*

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