I need two student replies to their posts. I’ve attached them both. I have also attached the original instructions for your reference. The replies should answer the questions instructed.
Response Posts – Minimum 100 words. Reply directly to two of your classmates with a critique of all four of their pitches.
Answer the following for each pitch:
• If you were the given reporter, would you act upon this pitch? Why or why not?
• What multimedia would you use to cover the story, based on what was said in the pitch?
• How would you improve the pitch to make it more effective?
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UNFORMATTED ATTACHMENT PREVIEW
Week 2 Discussion Pitching Different Story Angles Overview Pitching requires plenty of practice. It also requires the ability to understand the needs of journalists across various different media types. Each journalist has their own audience to please, so it’s important for you to develop and suggest different story angles that suit each journalist you elect to pitch. Your task in this discussion is to practice writing elevator pitches to journalists working in three different media disciplines. You will then provide feedback to your classmates on each pitch. Remember: Journalists are busy people. So each pitch must be thorough enough to be interesting, but concise enough for the journalist to understand and act upon quickly. Research You must research some supporting information to back up your pitches. This information should be gathered via the Full Sail Online Library, using EBSCOHost or LexisNexis. Additional information may be gathered through one or more of the following sources: -‐ The Federal Government, through FedStats.gov -‐ Polling Organizations, like Pew Research or Gallup -‐ Credible news organizations, such as CNN, The New York Times, or your local newspaper Instructions Initial Post – Minimum 250 words: Using your Capstone Project Campaign as a basis for your responses, define the story you will use for your press release this week. Then, draft elevator pitches targeted for each of the following journalists: • A print reporter for your local newspaper. This should be the most newsworthy local angle. • A television reporter for one of your local TV stations. This angle should emphasize good visuals. • A trade publication. This angle should be an “industry insider” angle. You must also denote what kind of trade publication you will pitch. • A blogger covering your topic or community. This angle should be something unusual or truly unique. Each pitch must: • Address the specific multimedia needs of the journalist in question • Present a clearly newsworthy angle • Be no more than two sentences in length Response Posts – Minimum 100 words. Reply directly to two of your classmates with a critique of all four of their pitches. Answer the following for each pitch: • If you were the given reporter, would you act upon this pitch? Why or why not? • What multimedia would you use to cover the story, based on what was said in the pitch? • How would you improve the pitch to make it more effective? Requirements • All questions must be answered in full. • Response posts must be made using the ‘Reply’ function on FSO. • Any multimedia elements must be embedded using the embed functions on FSO. Simply pasting the embed code from a video or other element into the Discussion Board will not work. • Do not copy and paste the questions from this document into the Discussion Board. This will be considered an attempt to subvert the word count requirements. • All information must be properly attributed to the original sources. Hyperlinks must be included where appropriate. • All posts must be free of any spelling, grammar or style errors. Deadlines The Initial Post: • Is worth 60% of the overall grade for the discussion. • If late, will be penalized 15 points per 24-hour period that it is past due. • Will not be accepted beyond 48 hours after its due date. The Response Posts: • Are worth 40% of the overall grade for the discussion. • Will not be accepted if turned in late. • Must be composed as a direct reply to one of your classmates’ initial posts using the ‘Reply’ function. Rubric Both the initial post and both response posts will be graded according to the RISE Model Discussion Board Rubric, which is included in the Course Syllabus. Please review the rubric for specific criteria. Student 1: Al Burzynski Full Sail University Media Relations – PBR610-0 Developing a Media Relations Strategy January 8, 2020 1. For my service-disabled veteran-owned small business client, the overall strategic message for my Capstone Project Campaign is to build a bridge to close the civilian-veteran divide (Wegmann, 2018). Based on decades of professional strategic public relations and marketing experience (Burzynski, 2019) have determined there is an opportunity for i4ni Studio to expand its market share by targeting the niche military consumer market (Nielsen, 2018). Results from my primary and secondary research indicate many businesses want to connect with the brand-loyal military consumers with an estimated purchasing power of $1.4 trillion (Pymnts, 2018), but their efforts can be described as good intent, bad execution. Moreover, there are many similarities between the military-civilian divide and the lack of understanding of the military consumer, perpetuated by unfamiliarity and stereotypes of those who responded to America’s call to duty. For example, the divisive debate about whether it is appropriate to thank a veteran for his military service (Richtel, 2015). Nevertheless, there is an excellent opportunity for the founder of i4ni Studio and the State of Ohio Veterans Hall of Fame Class of 2019 Inductee Rick Isbell (Osborne, 2019) to promote his brand identity while increasing his return on investment. With this in mind, my client’s strategic messages will focus on claim, fact, and example (Borsum, 2009, slide 30). 2. My target audience’s, features include being between the ages of 34-44. The average annual male military consumer median income of $52,666 and the average annual female military consumer median income of $44,844. Moreover, 15.7% of military male consumers earned a bachelor’s degree, while 20.1% of female military consumers earned a bachelor’s degree (Planning, 2018). Although society holds the military in the highest regard with a 72% favorability rating based on a 2017, Gallup’s annual Confidence in Institution poll (Norman, 2018) military consumers feel there is a military-civilian divide. Third, military consumers report they consider themselves to be extremely loyal to a brand rely and place tremendous value on the word of mouth marketing (Whitler, 2019). Their consumer behavior is influenced by their cohort’s endorsement of a product more than any type of digital or conventional marketing. On the other hand, members of the armed forces and military veterans feel socially awkward when they are thanked for their service to the country (Wood). From my personal and professional experience, some veterans express the sentiment is almost like a trained response similar to saying good morning to everyone as they pass on the street, subway, or hallway. Finally, the results of a study commissioned by the Defense Department showed many Americans support the armed forces but had limited knowledge of how the military operates (Taylor, 2017). This event has contributed to the widening gap between military and civilian populations. Goal 1. Increase brand awareness of i4ni Studio by 100% by establishing a YouTube Channel no later than May 18, 2020. 2. Increase i4ni Studio’s key stakeholder engagement by 100% by creating a business Instagram account no later than May 18, 2019. 3. Increase i4ni Studio’s network of influence via LinkedIn by making 100 new professional connections (Kearns, 2019) no later than May 18, 2019. Plan 1. Collaborate with i4ni Studio to produce and post the following: a. One 15 minute podcast – Military/Civilian Divide b. Five visual storytelling segments (doodle, photographic slideshow) 2. Collaborate with i4ni Studio to create four original graphic illustrations featuring original motivational quotes for Instagram. 3. Collaborate with i4ni Studio to inform, inspire, and engage professionals by sharing original intellectual content (video, articles, texts, illustrations, etc.) and encourage Isbell to comment on other people’s posts via LinkedIn. References Borsum, E. (2009, June 24). Creating An Effective Media Relations Plan. Retrieved from https://www.slideshare.net/kbhuston/creating-an-effective-media-relationsplan?type=powerpoint. Burzynski, A. E. (2019, August 2). Al Burzynski’s LinkedIn Profile. Retrieved from https://www.linkedin.com/in/al-burzynski-apr-43a33a8. Kearns, S. (2019, February 6). How to Grow Your Brand’s Organic Following on LinkedIn. Retrieved from https://business.linkedin.com/marketing-solutions/blog/best-practices–socialmedia-marketing0/2019/how-to-grow-your-organic-following-on-linkedin-. Nielsen. (2018, November 11). Beyond the Uniform: A Look at Today’s Veteran Consumers. Retrieved from https://www.nielsen.com/us/en/insights/report/2018/beyond-the-uniform-alook-at-todays-veteran-consumers/. Norman, J. (2018, April 23). Americans Give Military Branches Similar High Marks. Retrieved from https://news.gallup.com/poll/211112/americans-give-military-branches-similar-highmarks.aspx. Osborne, S. (2019, November 8). Ohio Veterans Hall of Fame inducts 2019 class. Retrieved from https://abc6onyourside.com/news/local/ohio-veterans-hall-of-fame-inducts-2019-class. Planning, O. of P. and. (2018, November 24). Veterans Affairs. Retrieved from https://www.va.gov/vetdata/veteran_population.asp. Pymnts. (2018, November 12). Good For Veterans, Good For Business? Retrieved from https://www.pymnts.com/news/consumer-authentication/2018/veterans-day-customerloyalty-military-discounts/. Richtel, M. (2015, February 21). Please Don’t Thank Me for My Service. Retrieved from https://www.nytimes.com/2015/02/22/sunday-review/please-dont-thank-me-for-myservice.html. Taylor, K. (2017, July 20). ‘We are at war and people don’t even know’: Inside the divide between the military and the rest of America that’s wider than it’s ever been. Retrieved from https://www.businessinsider.com/divide-between-military-civilians-bigger-in-america2017-7. Whitler, K. A. (2019, September 9). Why Word Of Mouth Marketing Is The Most Important Social Media. Retrieved from https://www.forbes.com/sites/kimberlywhitler/2014/07/17/whyword-of-mouth-marketing-is-the-most-important-social-media/#7453a1d654a8. Wegmann, A. (2018, November 26). Bridging The Military-Civilian Divide ” Iraq And Afghanistan Veterans Of America (IAVA). Retrieved from https://iava.org/blogs/bridging-the-militarycivilian-divide/. Wood, J. (n.d.). Don’t Just Thank Me For My Service, Ask Me About It. Retrieved from https://www.military.com/veterans-day/dont-just-thank-me-for-my-service.html. Student 1: Print Reporter Lady Bird Fabrics is Edmond, Oklahoma’s only locally owned quilt and craft supply store. There are over 1000 fabric designs to choose from to stratify creativity and classes to help all beginners. TV Reporter Want to find the latest trends in quilting? Lady Bird Fabrics has over 1000 fabric designs in stock with high-quality craft supplies to finish or start projects. Please visit ladybirdfabrics.com to see the collection! Quick Quilts Magazine Impress your grandma with quilting classes from locally-owned Lady Bird Fabrics in Edmond, Oklahoma! Materials-included-projects are buyable to use for free beginners classes starting every month. Check out over 1000 fabric choices in stock! Blogger The only locally owned quilting store in Edmond, Oklahoma that has more fabrics than the big box stores is Lady Bird Fabrics. With over 1000 materials and craft supplies in stock, Lady Bird Fabrics is making quilting fun for all ages! Student 2: Local Newspaper Disabled Gulf War Air Force Combat Veteran, The State of Ohio 2019 Veterans Hall of Famer takes on a new mission to assist veterans and their families through creative expression to combat the unseen wounds of war. According to the Department of Veterans Affairs Annual Report, firearms were the method of suicide in 70.7% of male Veteran suicide deaths and 43.2% of female Veteran suicide deaths in 2017. TV Station Rick Isbell, the State of Ohio Class of 2019 Veterans Hall of Fame inductee, and the Adaptive Sports Connection team up in the support of Operation Boundless Courage. The aim of the mission is to assist wounded warriors and their families in transforming their stressful responses to traumatic situations through creative expression workshops, offering a restored sense of identity and a way of giving voice to difficult feelings. Magazine For many combat veterans of the Global War on Terrorism, coping with the invisible wounds of war is a blessing and a curse. The award-winning artist shares his warrior wisdom through visual storytelling while changing and saving many lives as a veterans disability advocate. Rick Isbell, the State of Ohio Veterans Hall of Fame 2019 inductee joins forces with community support multipliers to help America’s warriors and their families cope with PTSD through artistic expression. Blogger As a rehabilitation for trauma connected to military service, such as Post Traumatic Stress Disorder (PTSD), art therapy is gaining growing interest, according to the Winston Churchill Memorial Trust transatlantic study about Soldiers and PTSD. Gulf War combat veteran, son of Vietnam Marine combat veteran Rick Isbell is on a mission to help the children of warriors who are coping with combat stress through visual storytelling and creative expression.