A review of the key impacts and current trends.
Write a 2000 word essay on cultural events. A power point presentation is attached to give better idea. Below are the instructions as well as two links to websites to be used.
● Identification of the characteristics of your chosen event category (Cultural Celebrations) by comparing and contrasting at least 2 authors’ viewpoints (You can use Bowdin and Getz)
● An outline of the specific impacts that this event typology has on society, communities and the economy
● Key trends and contemporary issues relating to your chosen typology
● 2 or 3 events as examples (case studies) of your chosen event typology – Any cultural celebration events would be okay – Examples: La Tomatina, Chinese New Year, The Carnival of Venice, etc)
● A ‘bibliography’ of the reading that you have undertaken in preparation for writing your essay
● A ‘reference list’ to identify sources that you use within your essay
(The 5 typologies are Sports and Recreation, Arts and Entertainment, Political and State, Business and Trade and Cultural Celebrations).
If you feel it would be easier to write about another typology rather than Cultural Celebrations that would be okay too.
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UNFORMATTED ATTACHMENT PREVIEW
Module Code: 4EVMN001W Module Leader: Lindsey Hanford (L.Hanford@westminster.ac.uk) Week 7: Monday 4th November 2019 BY THE END OF THIS SESSION YOU WILL: ✓ Recognise the characteristics that define Cultural Events ✓ Have considered the funding environment ✓ Understand the role that Cultural events play in Society ✓ Had the opportunity to consider a cultural event case study in depth ✓ Been introduced to working with academic articles ✓ Have spent some time in your teams making preparations for your presentation ✓ Had the opportunity to ask if you have any queries on your presentation 11.00 – 12.15 12.15 – 12.30 Characteristics of Cultural Events BREAK 12.30 – 13.45 Case Study and Academic Article: La Merce, Barcelona 13.45 – 14.00 BREAK 14.00 – 15.00 Workshop: Assessment I preparation ▪ How do we define culture? ▪ Nationality/ethnicity, gender, religion….. ▪ Festivals, heritage and commemorations ▪ Carnivals and Parades ▪ Religious events ▪ Aesthetic/artistic expression ▪ Food, music, film, literature, heritage…. 1. 2. 3. Tillage of the soil Improvement by (mental or physical) training; intellectual development Type of civilization Oxford English Dictionary ‘A celebration of a particular form of culture, tradition, difference or similarity with others’ (Yeoman et al., 2004) ‘Those (events) that either present a particular expression of culture or aim to represent the cultural expressions of specific groups’ (Bladen et al., 2012) • • • • • Celebrating communities/groups (inclusion, sense of belonging) Celebrating the arts Promotion of a destination/place Celebration of history, key dates and cultural heritage Commercial purposes (entertainment) ✓Vary in type and form ✓Themed content ✓May include multiple individual events, venues and performances ✓Attendees motivations are varied ✓ From spectators to active participation ✓Cultural re-appropriation • Management – professional/volunteers • Organisers can belong to private/public/third sector • Often a combination • Size and budget vary significantly • From local community festivals to large international events • Public funding/grants • Private/charitable donations • Tickets • Commercial activities • Sponsorship • Alignment of product, price, buyer and access • Media licensing • Costs and logistics of dealing with large crowds • Safety & security costs • See for instance https://www.theguardian.com/busine ss/2016/jun/13/festival-suffercrowded-field COMMUNITY COHESIVENESS ECONOMIC BENEFITS REVENUES (TOURISM) COMMUNITY IMAGE BUILD COMMUNITY PRIDE/COHESION PRESERVE LOCAL CULTURE MORE RECREATIONAL OPPORTUNTIES PROMOTES BUSINESS RELATIONSHIP BETWEEN VISITORS AND RESIDENTS EDUCATION SOCIAL INCENTIVES EMPLOYMENT OPPORTUNITIES IMPROVE STANDARD OF LIVING DEVELOPMENT OF NEW FACILITIES REGENERATION https://www.artsfestiva ls.co.uk/sites/artsfestiva ls.co.uk/files/FMB3%20 Advocacy%20Documen t%202008%20Issue.P DF TRAFFIC CONGESTION PRESSURE ON LOCAL INFRASTUCTURE CRIME RATE SOCIAL COSTS Adapted from Gursoy et al (2004) ECONOMIC IMPACT OF LARGE UK CULTURAL EVENTS Source http://www.ahrc.ac.uk /documents/projectreports-andreviews/connectedcommunities/impactof-music-festivals/ • Local community • Sponsors and funders • Local / national government • Power & influence • Can be part of a public sector strategy • Interest groups • Media • Local businesses • Artists/ groups ‘The term ‘festival’ is much overused and misused. Some so-called festivals are nothing more than commercial promotions or parties…..Many community or broadly programmed festivals seem to forget what they are celebrating, or at least they do not interpret the meaning. In this sense ‘festival’ has often been reduced to a public entertainment programme, or a special time for fun and activities, rather than a celebration.’ Getz (2013:52) ➢ Carnival tradition ➢ costumes, parades ➢ Sacred and profane elements ➢ A social forum to channel social tensions ➢ Performances and dramatic presentations of cultural symbols ➢ Extreme behaviours ➢ Authenticity? • Overlaps with religious tourism and pilgrimages • Size, health and safety, security • Blurring between religion and culture • Political influence Commercialisation devalues the meaning of an event to local community ‘thereby destroying its cultural authenticity’ McCartney and Osti (2007:26) Different event audiences attach different values to authenticity Cohen (1988) and Shepherd (2002) Open to negotiation Timothy and Boyd (2003) ▪ Research the key elements of La Merce Festival ▪ Read through Greg Richards’ research paper ▪ Discuss the following questions (be prepared to feedback to class): 1. What do you think are the key characteristics of the festival 2. How significant do you think the cultural traditions are? 3. How far removed from the original ethos is today’s event? 4. In Richard’s article what are the main opinons of local residents and visitors regarding La Merce 5. What does Richard’s conclude La Merce contributes to Barcelona as a tourist destination and domestic community? What are the key issues? ▪ Residents and visitors agree is authentic ▪ Perceptions of authenticity vary ▪ Residents: cultural norms, traditional and language ▪ Visitors: enjoyment and socialisation (Richards, 2007) 1. 2. 3. WORK IN YOUR TEAMS TO FINALISE PREPARATIONS FOR YOUR PRESENTATIONS CHECK ANY QUERIES OR CONCERNS WITH LINDSEY REMEMBER! PRESENTATIONS ARE ON MONDAY 10TH DECEMBER • Presentations should address the following: o Briefly introduce the event to the audience o Identify the key characteristics of the event which help to define its typology o Explain the main objectives of the event o Outline the key suppliers required to stage the event o Who would be the main attendees at the event? o Describe the role that the chosen event plays in society (ie the local community and wider world) o Explain how technology is used to stage and enhance the event PRESENTATION OUTLINE 1. Complete the reading for Week 7 (see Blackboard – study materials) 2. Prepare for next week (see Blackboard – study materials – Week 8 file)
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