case study: lululemon athletica Inc. (no more than 

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case study: lululemon athletica Inc. (no more than 

read this and answer these 3 questions

  1. Identify opportunities in the macro environments in Asia for lululemon. You may concentrate on major countries such as China or India.
  2. What challenges will lululemon face when expanding into Asia? Discuss at least three of the following factors e.g. cultural differences, pricing, brand awareness, positioning, customer acquisition, distribution, etc.
  3. Given your analysis of the opportunities and challenges recommend a global strategy for lululemon (choose from global standardization, localization, transnational, and international).

no more than three pages, US letter size, double-spaced, 12-point Times New Roman with one-inch margins all around. Do not repeat the questions in your case paper.



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