Blockbuster Vs. Netflix Case
Develop a case report for the Netflix case using case report rubric and guidelines.
Submit a paper which is 3-4 pages in length (no more than 4-pages), exclusive of the reference page. Paper should be double-spaced in Times New Roman font which is no greater than 12 points in size. The paper should cite at least three sources in APA format. One source can be your textbook, if applicable.
Respond to the following questions:
- Netflix was able to gain a competitive advantage over its chief rival Blockbuster. Discuss the Netflix value proposition and how it successfully gained and advantage over Blockbuster.
- Identify and describe some of the technology innovations that Netflix was able to exploit and how these innovations contributed to competitive advantage.
- Netflix is often used as an example of disruptive innovation. Using the LIRC and the internet, research the concept of “disruptive innovation” and then discuss how Netflix fits the model of disruptive innovation. Consider what role technology played in achieving the disruptive innovation that provided Netflix with a competitive advantage.
Please refer to these textbooks chapters among other sources:
- Information System: Managers guide to harness technology
Chapter 4: Netflix: The making of an E- commerce and uncertain future atoms to bits
(ii). Information systems for business and beyond
Chapter 4: Data and Databases